Eric Sturhann is the company’s Chief Growth Officer, bringing more than 20 years of experience in financial services, spanning banking, fintech, and commercial leadership in sales, marketing, and strategic growth.
He has led billion‑dollar lending portfolios at several international financial institutions, where he helped build and launch digital products, including a fully digital personal loan platform for which he served as the P&L owner and oversaw pricing strategy and long‑term growth execution. His leadership blended disciplined risk management with scalable customer‑acquisition strategies that positioned the business for sustainable expansion.
Prior to that, he held progressively senior roles across consumer lending, fintech partnerships, portfolio strategy, and risk oversight, managing a $4B loan portfolio and shaping the strategic direction of key growth initiatives.
Earlier in his career, he led the Investment Services division at a regional financial institution, overseeing financial advisors and their teams across the organization’s footprint. In this role, he was responsible for recruitment, sales leadership, program development, product strategy, and compliance, while managing the third‑party broker‑dealer relationship. He built a scalable sales process, designed the program structure and executed a strategic plan that drove record growth and margin expansion.
In 2021, Eric founded a boutique growth advisory firm grounded in the idea that when experts create high‑quality content with discipline and consistency, it becomes a powerful driver of value and trust for both them and their audience. Under his leadership, the firm’s first client grew from minimal digital presence to more than 700,000 YouTube subscribers, unlocking new sponsorship revenue and diversified income streams. This work later expanded into a joint venture focused on digital products and direct‑to‑consumer education platforms.
Eric is passionate about building scalable systems, empowering sales teams, and thoughtfully leveraging emerging technologies, including artificial intelligence, to drive disciplined, long-term growth.
Born and raised in San Diego, he enjoys spending time with his family, making music, and staying active.